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SEATTLE — July 26, 2007 –WaMu turns up the volume on its customer benefits with the launch of WaMu LIVE!, a new entertainment platform. The multi-faceted program provides WaMu customers with unique onsite concert experiences and online access to special event tickets at select theaters in New York, Los Angeles, Seattle and soon San Francisco through www.wamulive.com.
A distinctive concert experience awaits customers at select venues, showcased by WaMu LIVE! Lounges set up exclusively for customers of the bank. Inside the WaMu LIVE! Lounges, customers can live like a rock star and dine on food from private concessions.
“WaMu LIVE! is a simple, meaningful and free benefit that taps into our customers’ enthusiasm for the arts and entertainment,” said Steve Rotella, WaMu’s president and chief operating officer. “We continuously strive to bring our customers value. The combination of online and on-site benefits of WaMu LIVE! delivers a unique 360-degree entertainment experience.”
By flashing any WaMu debit, credit, ATM or home equity card, customers can enjoy special WaMu entrances, access to venues before doors open for shows and access to premier parking. WaMu even brings the experience to everyone – not just our customers – with a new way to keep and relive great memories. All ticket holders at the WaMu Theaters in Seattle and New York can take photos with friends in new on-site WaMu “photo studios” that can later be downloaded at wamulive.com.
“WaMu is a different kind of bank. While we’re serious about banking, our brand is also about making it simple and making our customers smile,” said Jane Zalutsky, first vice president of experiential marketing for WaMu. “Now, instead of saying ‘I’m with the band’ to get rock star treatment, our customers can say ‘I’m with the bank!’”
WaMu LIVE! offers customers access to the following benefits:
- Opportunity to purchase event tickets online
- Online enter-to-win contests for VIP experiences
- E-mail alerts for upcoming events and promotions
- Ability to download and print personal photos taken in WaMu photo studio at the venues
- Access to WaMu LIVE! Lounges in the following locations:
- WaMu Theater at Qwest Field (Seattle)
- WaMu Theater at Madison Square Garden (New York)
- Hollywood Bowl (Los Angeles)
- Greek Theatre (Los Angeles)
- Verizon Wireless Amphitheater (Irvine, CA)
- Shoreline Amphitheater (San Francisco)
- Special parking access (Verizon Wireless Amphitheater and Shoreline Amphitheater)
- Special designated concession lines (Hollywood Bowl, Greek Theatre and WaMu Theater at Madison Square Garden)
WaMu is no stranger to the music industry, sponsoring more than 40 music events and festivals around the country. In 2005, the company became a major sponsor of the Jones Beach Summer Concert Series in New York, and in 2006 landed naming rights for the WaMu Theater at Qwest Field in Seattle. In May 2007, the company also obtained naming rights for the WaMu Theater at Madison Square Garden in New York. By establishing additional relationships this year with venues in Los Angeles and San Francisco, WaMu is developing a national network for WaMu LIVE!
To learn more about WaMu LIVE!, please visit www.wamulive.com.
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